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When did Nielsen become an extension of YouTube's publicity department?
The industry is starting to push back against Nielsen's special treatment of the Google-owned streaming service.
Sep 12
•
Matthew Keys
1
Is it time for Nielsen to buy VideoAmp or Comscore?
Media stakeholders are complaining about Nielsen's lackluster measurement tools — and a growing base of competitors, with their own viewership reporting…
Sep 2
•
Matthew Keys
The NFL is the latest to call out Nielsen's TV measurement product
The football league is experimenting with competitors, including VideoAmp, after accusing Nielsen of undercounting TV viewers.
Sep 2
•
Matthew Keys
Traditional TV usage continues to slip in Nielsen's "The Gauge" report for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June, according to the latest monthly “The…
Jul 15
•
Matthew Keys
Broadcast networks rank among top must-keep TV brands with American consumers
A new consumer survey conducted by the Strategic Counsel has found Netflix to be the top must-keep TV brand among most American households — but…
Jul 7
•
Matthew Keys
Nexstar ready to squeeze more cash out of cable, satellite subscribers
Nexstar Media Group feels its television distribution partners are not paying enough for its local TV channels, and the broadcaster is ready for cable…
Jun 11
•
Matthew Keys
Sinclair to add more premium shows to multicast networks
Comet, Charge, Roar and The Nest are getting new programs and movies, starting later this year.
Jun 11
•
Matthew Keys
Broadcasters continue to hold sizable share of time spent with TV in April
Traditional linear TV networks boosted the share of media companies with multipoint distribution strategies, while pure-play broadcasters captured a…
May 27
•
Matthew Keys
Nielsen: Linear TV tops streaming platforms in April 2025
Cable news and premium sports programming lifted broadcast and cable TV's collective share in April, though streaming achieved a milestone of its own.
May 20
•
Matthew Keys
Report: TV fans increased their use of traditional linear sources in Q4
At the same time, streaming video platforms — which maintain dominance across all product categories — saw their share of time spent with TV decrease…
May 5
•
Matthew Keys
Nielsen introduces a new quarterly "Gauge" with insights on ad-supported TV
The new Nielsen "Ad Supported Gauge" report comes at a time when TV consumers are incorporating more ad-based media products into their diets.
May 1
•
Matthew Keys
TiVo report: How many FAST channels are streamers actually watching?
Despite having hundreds of content channels available to them, a new report from TiVo indicates consumers are watching just a handful of FAST streams on…
Apr 30
•
Matthew Keys
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