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Data & Trends

Nexstar ready to squeeze more cash out of cable, satellite subscribers
Nexstar Media Group feels its television distribution partners are not paying enough for its local TV channels, and the broadcaster is ready for cable…
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Matthew Keys
Sinclair to add more premium shows to multicast networks
Comet, Charge, Roar and The Nest are getting new programs and movies, starting later this year.
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Matthew Keys
Broadcasters continue to hold sizable share of time spent with TV in April
Traditional linear TV networks boosted the share of media companies with multipoint distribution strategies, while pure-play broadcasters captured a…
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Matthew Keys
Nielsen: Linear TV tops streaming platforms in April 2025
Cable news and premium sports programming lifted broadcast and cable TV's collective share in April, though streaming achieved a milestone of its own.
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Matthew Keys
Report: TV fans increased their use of traditional linear sources in Q4
At the same time, streaming video platforms — which maintain dominance across all product categories — saw their share of time spent with TV decrease…
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Matthew Keys
Nielsen introduces a new quarterly "Gauge" with insights on ad-supported TV
The new Nielsen "Ad Supported Gauge" report comes at a time when TV consumers are incorporating more ad-based media products into their diets.
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Matthew Keys
TiVo report: How many FAST channels are streamers actually watching?
Despite having hundreds of content channels available to them, a new report from TiVo indicates consumers are watching just a handful of FAST streams on…
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Matthew Keys
TiVo report: Consumers spending less on streaming platforms
The average monthly cost of entertainment services and platforms fell below $160 for the first time in five years, according to Xperi's TiVo
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Matthew Keys
IAB: Sports drove adoption of streaming platforms in 2024
Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services like Netflix and Amazon are…
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Matthew Keys
Media Distributor Gauge (March 2025): March Madness helps WBD grow
YouTube captured the report's top spot for the second month in a row, after displacing Disney in February.
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Matthew Keys
Hub Entertainment Research: Sports fans open to AI, data in TV broadcasts
The history of broadcasting is littered with bad examples of incorporating new tech into sports television. But some CTV platforms are finding ways to…
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Matthew Keys
Adtaxi: Streaming is most-popular way to consume video content
More than two-thirds of American adults choose streaming platforms as their main way to receive video programming when compared to broadcast and pay…
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Matthew Keys
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