Nielsen introduces a new quarterly "Gauge" with insights on ad-supported TV
The new Nielsen "Ad Supported Gauge" report comes at a time when TV consumers are incorporating more ad-based media products into their diets.
Nielsen on Thursday introduced a new quarterly report called the “Ad Supported Gauge,” which evaluates time spent with ad-supported TV products over a three-month period.
The report comes at a time when more TV consumers are gravitating toward ad-supported connected video products in order to access premium TV shows and movies while offsetting rising costs associated with streaming services. Broadcast TV in particular has experienced an increase in adoption over time as more news and sports fans purchase and install antennas for no-cost access to local and national linear TV programming.