Broadcasters continue to hold sizable share of time spent with TV in April
Traditional linear TV networks boosted the share of media companies with multipoint distribution strategies, while pure-play broadcasters captured a sizable chunk of the audience.
Paramount Global maintained its third place position on Nielsen’s monthly “Media Distributor Gauge” for April — and its ranking was largely affected by an increase in viewership to its traditional broadcast network during the month.
Fans of sports and drama who tuned in to CBS last month accounted for nearly half of Paramount’s monthly growth in April, Nielsen analysts noted on Tuesday, an indication that traditional linear broadcast TV is still a viable platform for high-demand content like live athletic competitions and premium scripted programming.