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IAB: Tariffs convince brands to pull back on ad spending
Advertisers are pulling back on planned spending in the second half of 2025 amid growing concerns over tariffs and broader economic challenges…
Sep 25
•
Matthew Keys
When did Nielsen become an extension of YouTube's publicity department?
The industry is starting to push back against Nielsen's special treatment of the Google-owned streaming service.
Sep 12
•
Matthew Keys
1
Is it time for Nielsen to buy VideoAmp or Comscore?
Media stakeholders are complaining about Nielsen's lackluster measurement tools — and a growing base of competitors, with their own viewership reporting…
Sep 2
•
Matthew Keys
The NFL is the latest to call out Nielsen's TV measurement product
The football league is experimenting with competitors, including VideoAmp, after accusing Nielsen of undercounting TV viewers.
Sep 2
•
Matthew Keys
Katz Media to handle ad sales for GAIM's multicast networks
Get After It Media, the broadcaster behind Retro TV, The Heartland Network, The Action Channel, The Family Channel and Rev’n, has entered into a…
Aug 19
•
Matthew Keys
Broadcasters losing out on ad revenue due to generative AI tools, Futuri says
Marketers are using ChatGPT, Gemini and other programs to determine where they spend — and the tools are pushing ad buyers away from broadcast radio and…
Jul 17
•
Matthew Keys
Fox renews pact with Nielsen for local TV, streaming measurement
Fox-owned local TV stations will use Nielsen's Big Data and panels measurement solutions, along with its consumer insights product Scarborough.
Jun 1
•
Matthew Keys
Analysts: Broadcast TV ad revenue to decline through 2028
The promise of NextGen TV and emergent pay TV packages show promise in helping broadcasters reverse the trend.
May 19
•
Matthew Keys
Sinclair to advertisers: "Broadcast is back"
As cable and satellite prices increase, more Americans are installing antennas and turning to broadcAs cable and satelliteast TV for entertainment…
May 13
•
Matthew Keys
Tubi CEO Anjali Sud: We're in the attention economy
The Fox-owned streaming service says free access to its shows and movies is important for storytellers and advertisers alike.
May 6
•
Matthew Keys
1
2
Samsung hopes to lure viewers, advertisers with Samsung Television Network
The channel will include late-night comedy, live music and licensed shows and sports from other Samsung TV Plus content streams.
May 6
•
Matthew Keys
Sports fans bet against Fubo during Q1
The continued lack of Warner Bros-owned channels, coupled with the loss of Televisa-Univision networks, convinced sports fans to look elsewhere.
May 2
•
Matthew Keys
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