Fox renews pact with Nielsen for local TV, streaming measurement

Fox-owned local TV stations will use Nielsen's Big Data and panels measurement solutions, along with its consumer insights product Scarborough.

Fox Television Stations has renewed its measurement agreement with Nielsen that allows the broadcaster to continue using Nielsen’s Big Data + Panel product to evaluate its traditional and connected TV audiences.

The deal will see Nielsen measure the audience of 18 Fox-owned local TV stations across the country, including outlets in major markets like New…