Sinclair to advertisers: "Broadcast is back"
As cable and satellite prices increase, more Americans are installing antennas and turning to broadcAs cable and satelliteast TV for entertainment. Sinclair is ready for brands to tap into that trend.
At a time when Americans are ditching traditional pay television platforms and picking up more free entertainment options, Sinclair wants advertisers to know that many viewers are rediscovering broadcast TV — and the company is eager to do business.
That was the overall message Sinclair presented to current and prospective adverti…