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Analysts: Broadcast TV ad revenue to decline through 2028
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Analysts: Broadcast TV ad revenue to decline through 2028

The promise of NextGen TV and emergent pay TV packages show promise in helping broadcasters reverse the trend.

Matthew Keys's avatar
Matthew Keys
May 19, 2025
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Analysts: Broadcast TV ad revenue to decline through 2028
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Local and national television broadcasters are likely to face continued pressure from advertising revenue shifting away from traditional linear channels toward streaming services for at least the next few years, according to analysis from Bond & Pecaro made public on Monday.

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