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Broadcasters losing out on ad revenue due to generative AI tools, Futuri says

Broadcasters losing out on ad revenue due to generative AI tools, Futuri says

Marketers are using ChatGPT, Gemini and other programs to determine where they spend — and the tools are pushing ad buyers away from broadcast radio and TV.

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Matthew Keys
Jul 17, 2025
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Broadcasters losing out on ad revenue due to generative AI tools, Futuri says
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Marketers are using artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini to develop advertising budgets at a higher rate these days, but their use of mixed media models (MMMs) and large language models (LLMs) are producing unreliable outcomes because they often lack reach, relevance and outcomes-based data from traditional broadcast radio and TV.

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