Philo earned new customers by accepting Cash App through Stripe

A new report reveals how the wallet-conscious streaming service lowered its fraud risk while attracting new subscribers by offering alternative forms of payment.

The new Philo logo is accompanied by updated smartphone, tablet and connected TV apps. (Courtesy image, Graphic by The Desk)

Philo has long been associated with delivering premium television programming at attractive price points — but it found itself in a precarious situation a few years ago when it experienced an unusual amount of new customer sign-ups that caused its billing platform to crash.

The situation happened around November 2021, when Paramount Network — one of the 80-plus cable networks available on Philo — debuted the fourth season of “Yellowstone.”