Multicast networks becoming bigger part of broadcast TV viewership

Broadcast outlets like MeTV, Charge!, TBD and Outlaw are drawing and retaining viewers and, in most cases, outperforming FAST content streams and platforms.

Multicast television networks are commanding a higher share of overall TV viewing in America each month, with digital channels like MeTV, Comet, Charge!, TBD and others drawing a larger portion of broadcast TV eyeballs and keeping free, ad-supported streaming TV platforms at bay.

According to Nielsen data shared with The Desk, over-the-air multicast TV networks accounted for 4.4 percent of all TV viewing in the latest measurement period, which spanned from late October to mid-November. Collectively, multicast networks had around one-sixth of all time spent with broadcast TV last month, which captured 23.7 percent of total TV time in American households.