Media Distributor Gauge (March 2025): March Madness helps WBD grow
YouTube captured the report's top spot for the second month in a row, after displacing Disney in February.
Warner Bros Discovery (WBD) experienced the largest monthly increase in time spent with television last month, thanks in part to the broadcaster’s shared rights of NCAA March Madness tournament games on TNT Sports and Max, Nielsen said this week.
The entertainment giant ranked seventh across all media companies on the monthly report, which evaluates the overall consumption of a company’s broadcast, cable and streaming products.