Hub Entertainment Research: Sports fans open to AI, data in TV broadcasts
The history of broadcasting is littered with bad examples of incorporating new tech into sports television. But some CTV platforms are finding ways to use data and AI that sports fans like.
Sports fans are open to the idea of leveraging the capabilities of large data sets and artificial intelligence to unlock new ways to watch their favorite athletic competitions and teams, but they still expect sports broadcasts of today to closely resemble the production they’ve grown used to over the past few decades, according to the findings of a new consumer survey.
The report, from Hub Entertainment Research, notes sports broadcasters are looking at unique ways to blend in-game data and AI capabilities to enhance the sports viewing experience, but should be cautious about the approach so it complements whatever sport is being played, rather than distract from it.