Antenna: DirecTV genre-based packages boosting pay TV sales

Ten percent of new DirecTV streaming purchases in March involved one of four genre-based packages, the measurement company said.

The DirecTV Gemini Air dongle offers streaming access to DirecTV’s slate of linear channels, including its new genre-based packages. (Graphic by The Desk)

New pay television programming packages launched by DirecTV on its streaming service led to a modest increase in sales during the first three months of the year, according to new data released by Antenna this week.

More than 200,000 new subscribers signed up for DirecTV’s streaming service between January and March (Q1), Antenna said, leveraging opt-in data from financial organizations and other sources. The figure includes streamers who opted for DirecTV’s legacy packages and new genre-based options.