Adtaxi: Streaming is most-popular way to consume video content
More than two-thirds of American adults choose streaming platforms as their main way to receive video programming when compared to broadcast and pay television, according to a new consumer survey released by Adtaxi on Monday.
The report claims 70 percent of Americans use streaming platforms as their primary way to watch television, compared with 16.6 percent of consumers who say the same for pay TV and just under 5 percent who use broadcast TV as their primary way to receive TV programming.